The Power of SEO

Search engine optimization, or simply "search," has more power over our future than we realize. Think about the power Google has over our entrance onto the internet. What is usually the first page you use to access another site? What is your homepage URL? That little search bar has so much power, users are able to type any subject or reference they choose, and instantly return related information. No programming, no understanding SQL!

Why is this important? Think about the database your search is queried upon, the network the search is using, and the number of records returned. The speed is incredible. Now, try to create the same type of query for data within your organization's databases. How long does it take you to generate the code? How long does it take to return thousands of records?

In the future, Search will be the best entry to gain access to all data within your organization. The days of expensive, complicated, and exclusive data warehousing, extract-transform-load (ETL) procedures will fade. A simple search will not only access all databases in your organizations, it will also cross multiple databases with mash-up technology.